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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
B) The Engagement Dashboard in B2B Marketing Analytics.
C) The total submissions reflected on the form report in Marketing Cloud Account Engagement.
D) The sum of total conversions from the form and landing page reports.

2. LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A) Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
B) Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
C) Build dynamic list add criteria as Contact as blank add action as notify assigned user
D) Build automation rules add criteria as Contact as blank add action as notify assigned user

3. How could LenoxSoft benefit from Engage Reports?

A) Users can analyze form submission performance for the prospects they have emailed.
B) Sales Managers can receive desktop notifications for their teams' email activities.
C) Sales Managers can analyze lead information like prospect activity, scores, and grades.
D) Users can analyze the performance of their templated and non-templated emails.

4. "LenoxSoft is migrating prospect records from an external system into Marketing Cloud Account Engagement.
In this external system, each prospect has 50 custom fields.
They are trying to decide which fields to recreate in Marketing Cloud Account Engagement before importing in the records.
What are two ways they should decide which fields to recreate in Marketing Cloud Account Engagement?
Choose 2 answers

A) Filter existing prospect records to see which custom fields have the most data.
B) Ask their accounting team to review and select the five most helpful fields.
C) Pull a report of the data they intend to use for segmentation purposes.
D) Review existing forms and landing pages to understand what data needs to be collected.

5. Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

A) Nothing will display
B) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
C) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
D) Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form

Solutions: