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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
NEW QUESTION 50
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a list, using the 'update only' method.
- B. Import the file to a data extension, using the 'add and update' method.
- C. Import the file to a data extension, using the 'overwrite' method.
- D. Import the file to a list, using the 'add and update' method.
Answer: B
NEW QUESTION 51
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- B. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- C. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- D. Create a file drop automation which includes an Import File Activity and triggered send.
Answer: C
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION 52
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Recent Email Send Report
- B. Tracking Extract
- C. Send Log
- D. Data Views
Answer: C
NEW QUESTION 53
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Query Activity > Data Extension Entry Source > Journey Activates
- B. Import Activity > Decision > Journey Activities
- C. Salesforce Entry Event > Query Activity > Automation Studio Activities
- D. Query Activity > API Event > Automation Studio Activities
Answer: D
NEW QUESTION 54
ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)
- A. Pass web conversion data back into Marketing Cloud for use in email reporting.
- B. Track web activity from a click on an email URL back to a specific email campaign.
- C. Use the web analytics platform to trigger behavioral remarketing emails.
- D. Match subscribers to web activity by passing Subscriber ID through email links.
- E. Recognize web traffic as originating from email instead of another channel.
Answer: B,D,E
Explanation:
Explanation/Reference:
NEW QUESTION 55
If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out?
- A. Preference center is too strict.
- B. Email frequency too high.
- C. Deliverability issues on account.
- D. High Watermark if journey builder.
Answer: D
NEW QUESTION 56
A subscriber asked to be removed from a customer's email list multiple times by replying directly to the customer's marketing message, but continues to receive emails.
Which steps will solve how replies are managed by the application?
Choose 3 answers
- A. Confirm that the subscriber's request contained one of the standard terms that qualify for automatic unsubscribe.
- B. Confirm that Reply Mail Management (RMM) is configured for the customer's account.
- C. Confirm that the RMM setting 'Unsubscribe Manual Requests' is set to YES.
- D. Confirm that an email address was provided as the Routing Address for Remaining Replies.
- E. Confirm that the RMM setting 'Delete auto-replies and out-of-office replies' is set to NO.
Answer: B,C,D
NEW QUESTION 57
Which two statements about a database of record are correct?
Choose 2 answers:
- A. A database of record is a centralized storage repository of data about objects or people
- B. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber
- C. A database of record is system in which subscriber's status is maintained
- D. A database of record is any database that contains subscriber data
Answer: A,C
NEW QUESTION 58
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers NOT to use custom roles unless it is absolutely necessary.
How should a consultant create and assign roles for NTO?
- A. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the Email Specialists.
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists.
- D. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
Answer: C
NEW QUESTION 59
How do you use data designer to link the web analytics data to your subscriber data?
- A. Use a marketing cloud data extension
Answer: A
NEW QUESTION 60
A customer wants to perform an email send to a subset of a Synchronized Data Extension filtered on custom object data and return tracking to the Sales Cloud.
What approach should the consultant recommend?
Choose 2 answers
- A. Use Query Activities to create a Sendable Synchronized Data Extension.
- B. Use Data Filters or Query Activities to output a Sendable Salesforce Data Extension.
- C. Use Data Filters to segment data to output a Sendable Data Extension
- D. Use Data Stream to sync Sales Cloud objects to the Marketing Cloud.
Answer: B,D
NEW QUESTION 61
ABC Company is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the constant influx of new users and would like to speed up the turnaround of granting new users access to the Marketing Cloud.
In what two ways can this be accomplished? (Choose two.)
- A. Assign Administration User permissions to each business unit.
- B. Assign Administration User permissions to individual users.
- C. Assign Administration User permissions to the Channel Manager role.
- D. Assign Channel Managers the role of Marketing Cloud Analyst.
Answer: A,C
NEW QUESTION 62
Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send.
This user does not know SQL and does not have access to the enhanced FTP account.
What functionality should be used to retrieve the necessary data?
- A. My Tracking
- B. My Reports
- C. Tracking Extract
- D. Data Views
Answer: A
NEW QUESTION 63
What action should be taken to increase subscriber engagement? (Choose two.)
- A. Increase volume of emails to a wider audience.
- B. Increase the use of dynamic content in emails.
- C. Introduce more identity verification steps in check out process.
- D. Adopt a Cart Abandonment Email Campaign.
Answer: B,D
NEW QUESTION 64
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Use a landing page to record the click and trigger an email.
- B. Use a landing page to record the click in the data extension.
- C. Leverage the Engagement Split and the Update Contact Activity.
- D. Leverage the Decision Split and create a Custom Activity.
Answer: A
NEW QUESTION 65
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.)
- A. Payment Details
- B. Venue Details
- C. Event Registration
- D. Customer Data
Answer: B,D
NEW QUESTION 66
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions - Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate.
Which SQL statement should the consultant use?
- A. SELECT * FROM Subscribers WHERE CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate - JOIN OrderTable On CustomerID=CustomerID
- B. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerID=OrderTable.CustomerID
- C. SELECT T1.CustomerID, T1.FirstName, T1..EmailAddress, T2.OrderID, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
- D. SELECT CustomerID, FirstName, EmailAddress, OrderID, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerID=CustomerID
Answer: C
NEW QUESTION 67
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Publication List with Data Extensions
- B. Exclusion List with Data Extensions
- C. Publication List with Lists
- D. Exclusion List with Lists
Answer: A
NEW QUESTION 68
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. Northern Trail Outfitters (NTO) has a separate instance of Sales Cloud serving as its current customer master database.
What two actions should be taken when using Contact Builder? (Choose two.)
- A. Combine each individual's channel contact information under one record.
- B. Create a data extension to incorporate the imported data from Dashboard.
- C. Use Marketing Cloud Connect to include data from Sales Cloud.
- D. Conduct manual imports of customer information from Sales Cloud.
Answer: A,C
Explanation:
Explanation/Reference:
NEW QUESTION 69
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- B. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- C. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- D. Replace the current data extension with a new data extension configured with a Retention Period.
Answer: A,B
NEW QUESTION 70
Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud.
They want to ensure commercial emails are not sent to email addresses who have previously opted-out.
Which feature should they use?
- A. Exclusion List
- B. Auto-suppression List
- C. Exclusion Script
- D. Suppression List
Answer: D
NEW QUESTION 71
A large retail group consists of a corporate team and several divisions operating under different brand names.
All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? (Choose two.)
- A. Email sends can be separated into Tracking folders for each brand.
- B. Subscribers can be maintained at the Business Unit level.
- C. User roles can be customized to allow or deny specific permissions.
- D. Brands can set their own physical address and SAP.
Answer: B,D
NEW QUESTION 72
What are the similarities between Automation Studio and Journey Builder? (Choose three.)
- A. The option to convert a qualified Lead to a Contact.
- B. Ability to define an email send.
- C. Have duration plus wait activity (look for answers that start with JB or AS).
- D. Fire an event from Automation Studio to Journey Builder.
Answer: B,C,D
NEW QUESTION 73
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