Brilliant C-C4H260-01 Exam Dumps Get C-C4H260-01 Dumps PDF
C-C4H260-01 Dumps PDF - C-C4H260-01 Real Exam Questions Answers
SAP C-C4H260-01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
SAP C-C4H260-01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
NEW QUESTION 18
You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?
- A. Control group Email template Campaign Load data in target group
- B. Control group Target group Email template Campaign
- C. Control group Email template Marketing approval Campaign
- D. Control group Recalculate Segments Email template Campaign
Answer: A
NEW QUESTION 19
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct Answers to this question.
- A. CUAN_BUSINESS_PARTNER_IMPORT_SRV
- B. API_MKT_CMPGN_SUCCESS_IMPORT_SRV
- C. API_MKT_INTERACTION_SRV
- D. API_MKT_CONTACT_SRV
Answer: A,B
NEW QUESTION 20
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.
- A. Communication Arrangement
- B. Communication Systems
- C. SAP Cloud Platform Extensions
- D. Communication Categories and Limits
- E. Communication Users
Answer: B,D
NEW QUESTION 21
Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct Answers to this question.
- A. E-mail
- B. Push notification
- C. SMS
- D. Facebook
Answer: A,B
NEW QUESTION 22
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?
- A. In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible.
- B. In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and Segmentation Object.
- C. In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate Business Context and Segmentation Object.
- D. In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.
Answer: A,D
NEW QUESTION 23
Which of the following statements describe Account Based Marketing? Note: There are 2 correct Answers to this question.
- A. Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.
- B. Engagement with accounts and contacts is possible only via third party executed campaigns.
- C. It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.
- D. As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.
Answer: A,B
NEW QUESTION 24
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?
- A. Manage interest
- B. User interface adaption
- C. User lists
- D. Map free text
Answer: D
NEW QUESTION 25
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
- A. E-mail template
- B. Campaign
- C. Target group
- D. Marketing plan
- E. Segmentation models
Answer: A,B,D
NEW QUESTION 26
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct Answers to this question.
- A. Map Free Texts
- B. Marketing Extensibility
- C. Manage your Solution
- D. Marketing Application Jobs
Answer: B,D
NEW QUESTION 27
What are the characteristics of rule models in rule-based scores? Note: There are 2 correct Answers to this question.
- A. They contain different scopes.
- B. They contain several rules.
- C. They contain several scores.
- D. They contain model fits within one score.
Answer: B,C
NEW QUESTION 28
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?
- A. 1. Marketing Permissions 2. Marketing Subscriptions 3. Interaction Contacts
4. Products - Product Category 5. Interactions - B. 1. Interaction Contacts 2. Marketing Permissions 3. Interactions 4. Products - Product Category 5.
Marketing Subscriptions - C. 1. Interaction Contacts 2. Marketing Permissions 3. Marketing Subscriptions 4. Products - Product Category 5. Interactions
- D. 1. Interactions 2. Interaction Contacts 3. Marketing Subscriptions 4. Marketing Permissions 5.
Products - Product Category
Answer: B
NEW QUESTION 29
You can perform extensibility on SAP Marketing Cloud with the help of the following activities: Export standard or custom business object tables to an SAP HANA system. Export an existing graphical calculation view along with the associated views and tables. Import the calculation views that are modeled in an SAP HANA system. Which app can you use to do these activities?
- A. Custom CDS Views app
- B. Custom Fields and Logic app
- C. Add Custom View app
- D. User Interface Adaptation app
Answer: B
NEW QUESTION 30
You want to register for an event where the e-mail address is required as an ID. A member of your family also wants to register using that same e-mail address. What do you need to configure to allow this to happen in SAP Marketing Cloud?
- A. Implement the enhancement option: revise interaction data before import.
- B. Make the origin of contact ID for e-mail shareable.
- C. Create multiple origin of contact IDs with type: e-mail.
- D. Enhance the interaction contact entity by using the custom field and logic app.
Answer: C
NEW QUESTION 31
How does SAP Marketing Cloud support services with long term agreements? Note: There are 2 correct Answers to this question.
- A. By allocating budget for marketing activities and plan budgets
- B. By triggering up-selling to higher valued product bundles
- C. By running campaigns to prolong contracts
- D. By grouping marketing objects, such as programs and campaigns
Answer: A,C
NEW QUESTION 32
You want to provide your customers with the most relevant offers for summer, based on their gender and age. What do you need to create in SAP Marketing Cloud to do this? Note: There are 3 correct Answers to this question.
- A. Offer Recommendation
- B. Segmentation profile
- C. Buying propensity score
- D. Campaign
- E. Offer
Answer: A,B,D
NEW QUESTION 33
Which of the following parameters can be defined for a campaign in the lead nurture stream? Note:
There are 3 correct Answers to this question.
- A. Wait Period
- B. Segmentation Model
- C. Skip Campaign
- D. Create Interaction
- E. Exclusion Criteria
Answer: B,D,E
NEW QUESTION 34
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?
- A. As many as required and each stage can have a maximum of 15 campaigns.
- B. Three stages and each stage can have a maximum of 10 campaigns.
- C. Five stages and each stage can have a maximum of 10 campaigns.
- D. Seven stages and each stage can have a maximum of 15 campaigns.
Answer: A
NEW QUESTION 35
You want to customize e-mail content based on consumers' buying behavior in the Web shop. Which settings do you need to change in the Content Studio?
- A. Structure Changeable
- B. Communication Category
- C. Tags
- D. Personalization
Answer: C
NEW QUESTION 36
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?
- A. Shareable ID and the contact's full name
- B. Additional ID and the contact's address
- C. Shareable ID and Additional ID
- D. Additional ID and the contact's full name
Answer: D
NEW QUESTION 37
You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.
- A. Manage Recommendations
- B. Recommendation Models
- C. Recommendations Model Types
- D. Recommendations Scenarios
Answer: B,D
NEW QUESTION 38
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?
- A. Data File Load
- B. Browse Contact Data
- C. Marketing Application Jobs
- D. Import Monitor
Answer: D
NEW QUESTION 39
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?
- A. Change the attribute label directly in the Segmentation Models app.
- B. Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.
- C. Change the attribute label in the Manage Your Solution app.
- D. Choose the relevant data source for the segmentation object and add the desired attribute label.
Answer: D
NEW QUESTION 40
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud?
- A. Set up a communication medium for each source system.
- B. Make sure the source system is sending the Validation Status attribute.
- C. Configure the priority for each origin of contact ID.
- D. Load the more reliable data sources before other ones.
Answer: A
NEW QUESTION 41
You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.
- A. Unique Click Through Rate
- B. Sent Messages
- C. Hard Bounces
- D. Rate of Opened Messages
Answer: B,D
NEW QUESTION 42
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are
2 correct Answers to this question.
- A. Target group assignment
- B. Target group release
- C. Marketing application jobs
- D. Campaign execution
Answer: C,D
NEW QUESTION 43
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C-C4H260-01 Exam Certification Details:
| Cut Score: | 59% |
| Level: | Associate |
| Duration: | 180 mins |
| Exam: | 80 questions |
| Sample Questions: | SAP C-C4H260-01 Exam Sample Question |
| Languages: | English |
Valid C-C4H260-01 Test Answers & SAP C-C4H260-01 Exam PDF: https://www.briandumpsprep.com/C-C4H260-01-prep-exam-braindumps.html
