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Pegasystems PEGAPCDC85V1 Exam Syllabus Topics:
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NEW QUESTION 26
You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.
What factor do you consider in the prioritization expression?
- A. Predicted customer behavior
- B. Offer relevancy
- C. Offer eligibility
- D. Customer contact policy
Answer: C
NEW QUESTION 27
U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.
As a decisioning consultant, how do you implement the business requirement?
- A. Add a decision table to a decision strategy and reference it in the scorecard component.
- B. Add three contact policies that correspond to the three risk segments.
- C. Add a decision table to a decision strategy and pass the credit score as the parameter.
- D. Add the risk segmentation rules in the Results tab of the scorecard rule.
Answer: B
NEW QUESTION 28
U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle: marketing, sales, and service.
Which two valid actions do you create? (Choose Two)
- A. 1% cash back credit card
- B. Credit card status
- C. Credit card number
- D. No annual fee credit card
Answer: B,D
NEW QUESTION 29
U+ Bank, a retail bank, has introduced a credit cards group with Gold card and Platinum card offers. The bank wants to present these two offers based on the following criteria:
1. For both cards, customers must be above the age of 18
2. Offer both cards only if the customer does not explicitly opt-out of any direct marketing for credit cards
3. Platinum card is suitable for customers with the Credit Score > 500
As a decisioning consultant, how do you implement this requirement? In the Answer Area, select the correct engagement policy for each criterion.
Answer:
Explanation:
NEW QUESTION 30
What is the name of the property that is automatically recomputed for each decision component?
- A. Propensity
- B. Order
- C. Priority
- D. Rank
Answer: D
NEW QUESTION 31
U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all the credit card actions.
What do you configure to implement this requirement?
- A. Output template
- B. File template
- C. Dynamic template
- D. Email treatment
Answer: C
NEW QUESTION 32
A financial institution wants to add a new tracking period to track its customers' response over 15 days in various channels. Once the response is tracked, they want to suppress the credit card actions if customers ignore it three times within 15 days.
Put the steps in the correct order to implement this task.
Answer:
Explanation:
NEW QUESTION 33
When a customer is offered an action that they already accepted, this is because_________.
- A. the strategy is not customized to exclude previously accepted offers
- B. there are no suppression rules defined
- C. the customer intent was captured incorrectly
- D. the actions are filtered based on eligibility
Answer: C
NEW QUESTION 34
U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
- A. Select Refresh the audience
- B. Run the starting population segment daily
- C. Trigger an external ETL (Extract-Transform-Load) process
- D. Select different audience sample with similar profile
Answer: B
NEW QUESTION 35
MyCo, a telecom company, notices that when customers call to check on bill status, 80% of the time, they received the wrong offer promotion, leading to customer dissatisfaction. The company decides to boost customers' needs in the prioritization formula, to improve sales in the current quarter.
Which arbitration factor do you configure to implement the requirement?
- A. Propensity
- B. Action value
- C. Business weighting
- D. Context weighting
Answer: D
NEW QUESTION 36
In the Answer Area, select the correct engagement policy for each condition.
Answer:
Explanation:
NEW QUESTION 37
U+ Bank, a retail bank, follows all engagement policy best practices to present credit card offers on their website. The bank has introduced a new credit card offer, the Rewards card. Anna, an existing customer, currently holds a higher value card. Premier Rewards, and does not see the new Rewards card offer.
What condition possibly prevents Anna from seeing the new Rewards card offer?
- A. Suppression rules
- B. Eligibility
- C. Suitability
- D. Applicability
Answer: C
NEW QUESTION 38
Myco, a telecom company, has recently implemented Pega Customer Decision Hubtm. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?
- A. Segmentation
- B. Contact policies
- C. Engagement policies and Arbitration
- D. Audience
Answer: C
NEW QUESTION 39
U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. You have already created an action flow template with the desired flow pattern and reused it for all the credit card actions.
What must you do to ensure that this action is not selected for any customers?
- A. Set the action availability to Never
- B. Set the action availability to Always
- C. Set the action availability to Within a defined time period
- D. Set the action availability to Template
Answer: C
NEW QUESTION 40
To access a property from an unconnected component, you use the____________.
- A. property value
- B. component-dot-property construct
- C. customer-dot-property construct
- D. dot-property value directly
Answer: B
NEW QUESTION 41
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