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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition

A) False
S
B) True

2. A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A) Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
B) Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
C) Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
D) Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

3. LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A) Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
B) Enable Kiosk mode on the Marketing Cloud Account Engagement form
C) Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
D) Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

4. Select three available Marketing Cloud Account Engagement Editions

A) Marketing Cloud Account Engagement Standard
B) Marketing Cloud Account Engagement Ultimate
C) Marketing Cloud Account Engagement Professional
D) Marketing Cloud Account Engagement Advanced
E) Marketing Cloud Account Engagement Plus
F) Marketing Cloud Account Engagement Growth

5. Do hard bounces need to be removed from lists

A) False
B) True

Solutions: