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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team. What method should the team use?

A) Scheduled Reports
B) Send Logs
C) Data Views
D) Tracking Extracts

2. A marketer wants to capture open-ended feedback from customers via SMS and write it to a Data Extension. How could MobileConnect be used to accomplish this?

A) Use a vote/survey message template to capture the response.
B) Use an info capture message template to capture the response.
C) Use a text-response message template with embedded AMPscript to capture the response.
D) Use an outbound message template with embedded AMPscript to capture the response.

3. Northern Trail Outfitters continually adds rows for subscribers to a Data Extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?

A) Contact Evaluation > Evaluate all records
B) Contact Evaluation > Evaluate new records only
C) Journey Settings > No re-entry
D) Journey Settings > Use email attribute from Contacts

4. Northern Trail Outfitters injects customers into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?

A) In Journey A, engagement split followed by Contact Activity to Boolean on an engagement data extension; query engagement data extension injections.
B) In Journey A, engagement split after email send. In Automation Studio, query JourneyActivity data view for the Engagement split result Boolean field, use result Data.
C) In Automation Studio, use verification activity to verify engagement on email in Journey A; query engagement data extension for Journey B Subjects.
D) In Automation Studio, query activity engagement on Journey System data view for email send to Journey A; Use result data extension for Journey B Subjects.

5. Northern Trail Outfitters injects outcomes into Journey B based upon email engagement in Journey A. Which method would facilitate this solution?

A) In Journey A, engagement split email send. In Automation Studio, query_ Journey Activity data view for the Engagement Split Result Boolean field; Use resultant data extension for Journey B injection.
B) In Automation Studio, query activity engagement on Journey System Data View for email send in Journey A; Use resultant data extension for Journey B injection.
C) In Journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension; Query engagement data extension for Journey B injection.
D) In Automation Studio, use verification activity to verify engagement or email in Journey A; Query engagement data extension for Journey B injection.

Solutions: