Pegasystems PEGAPCMC80V1_2019 : Pega Certified Marketing Consultant (PCMC) 80V1 2019

  • Exam Code: PEGAPCMC80V1_2019
  • Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
  • Updated: Jul 16, 2026
  • Q & A: 0 Questions and Answers

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Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

SectionObjectives
Pega Marketing Campaign Management- Campaign design and execution
  • 1. Campaign lifecycle management
    • 2. Audience segmentation and targeting
      - Offer and treatment management
      • 1. Eligibility and suitability rules
        • 2. Offer creation and governance
          Reporting and Analytics- Campaign performance measurement
          • 1. Optimization of customer interactions
            • 2. KPIs and metrics tracking
              Pega Customer Decision Hub Overview- Next-Best-Action (NBA) Framework
              • 1. Action prioritization and arbitration
                • 2. Engagement policies and strategies
                  - Real-Time Customer Decisioning
                  • 1. Event-driven decisioning concepts
                    • 2. Interaction history and context data usage
                      Customer Data and Segmentation- Data integration concepts
                      • 1. Data flows into decisioning engine
                        • 2. Customer profile management
                          - Segmentation techniques
                          • 1. Propensity and scoring models usage
                            • 2. Real-time vs batch segmentation

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