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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a percentage of spend.
B) Clients can purchase data on a cost per 1,000 impression basis.
C) Clients can purchase data on a cost per stamp basis.
D) Clients can purchase data according to the specific terms in their contract.
E) Clients can purchase data on impressions set in the central rate card.

2. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.
B) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
C) The audience structure creates a Boolean OR, where a user having either category can be targeted.
D) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.

3. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Image pixel
B) Mobile direct ingest
C) Asynchronous javascript tag
D) User data API

4. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option C
B) Option A
C) Option E
D) Option B
E) Option D

5. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Full agency control
B) Horizontal regional empowerment
C) Global DMP nerve center
D) A single seat shared by all regions
E) Global template with local nuances

Solutions: