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GCCC Strategic Communication Management Professional Sample Questions:

1. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
B) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
C) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
D) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.

2. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
B) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
C) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
D) Aggressively push back against criticism.

3. When working with multi-stakeholder groups, which of the following is considered the BEST practice for successful outcomes?

A) Building a comprehensive suite of communication tools to ensure that the organization's message is delivered equally and consistently to all audiences
B) Establishing a process for ongoing, two-way communication with all relevant interest groups
C) Setting up a rapid response system to address stakeholders' misperceptions, inaccurate reporting, and misrepresentations of your message
D) Focusing on a limited number of centrally shaped and controlled messages to be delivered uniformly across all platforms

4. Which of the following is MOST important for the successful integration of the communication function into an organization?

A) A cross-functional communication committee
B) A detailed brand outline
C) A comprehensive communication strategy
D) A mandate from senior leadership

5. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

A) Advise the client to only share accurate information.
B) Compromise with the client to share revenues 25% higher than reported.
C) Agree to do what the client wants.
D) Refer the client to another firm.

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