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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and an email approval has been withdrawn.
What should happen with the scheduled send, if no other action is taken?

A) The send is canceled when the approval is withdrawn.
B) The Send is paused unit is approved again.
C) The originally approved version of the email will besent.

2. Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?

A) Email Performance by Domain
B) Email Sends by User
C) Recent Email Send Summary

3. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Automation Studio and Path Optimizer
B) Automation Studio and Journey Builder
C) Journey Builder and Behavioral Triggers

4. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Publication List
B) Exclusion Lists
C) Suppression Lists

5. Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was
10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

A) List Detective
B) Bounce Mail Management
C) Auto-Suppression Lists

Solutions: