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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Automation Studio and Path Optimizer
B) Automation Studio and Journey Builder
C) Journey Builder and Behavioral Triggers

2. After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A) Wait Until Event
B) Behavioral Trigger
C) Engagement Split

3. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Add the subscriber to the auto-suppression list.
B) Delete the subscriber from All Subscribers
C) Use the complaint exclusion list on future sends.

4. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A) Create folders in My Tracking and select where to send results when sending an email.
B) Give emails unique names so they are easier to find in the tracking sends tab.
C) Remove old tracking results on a regular basis to declutter the results list.

5. A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

A) Einstein Approval Workflow
B) Subscriber Preview
C) Content Builder Approval Workflow

Solutions: